Wanda commercial Management Group

From July to August, the Southern Branch of the Group coordinated 119 Wanda Plazas for the "Southern Friends · Perfect Partners" joint branding initiative. Centered around four themes—"Playful Partners," "Goddess Partners," "Gourmet Partners," and "Trendy Partners"—the campaign created a platform for non-competing brands with overlapping customer bases to collaborate. Through mutual promotions and joint campaigns, it stimulated cross-brand consumption and supported merchant performance.