Wanda commercial Management Group

Recently, over 120 Wanda Plazas in the Southern Branch of the Group jointly launched the "Super WAN Bonbon Festival" autumn-winter themed marketing campaign. Centered around the creative concept of "collision" (碰), the event featured "Autumn-Winter Meetup" thematic installations. Leveraging seasonal occasions like Start of Winter and Double 11, it collaborated with over 1,000 in-mall brands to offer blockbuster benefits such as "Weekend 50% Off Days," creating a fun, engaging, and shopper-friendly autumn-winter consumption extravaganza.