Wanda commercial Management Group

On September 28, Beijing Wukesong Wanda Plaza and Beijing Dongba Wanda Plaza, the brand new masterpieces of Wanda's fourth generation, opened on the same day, which are the two mega asset-light commercial projects opened by Wanda on the same day in China's first-tier cities. Through its asset-light development strategy, Wanda has continued to acquire premium projects in the core areas of Beijing, with 13 Wanda Plazas opened in the city so far.　

Both plazas were planned, designed, constructed and operated by Wanda, and applied Wanda's intelligent commercial technology to fill the commercial gaps in the area, reshaping the commercial landscape of the Wukesong and Dongba districts. Their groundbreaking innovations in commercial space, scenarios, formats, technology and other aspects have led the commercial trend in Beijing. The two Wanda Plazas have introduced a number of the first stores in Beijing and the areas, thus contributing to the creation of Beijing as an international city of consumption center. The opening of the two Wanda Plazas also provided significant social benefits, creating about 15,000 jobs for the society.

As the brand new masterpieces of Wanda's fourth generation, Wukesong Wanda Plaza and Dongba Wanda Plaza have the following three main features:

Based on the core location, with a super-large commercial volume

The two Wanda Plazas, one in the east and the other in the west, are both located in the core area of Beijing. Located in the core of Wukesong business circle in Haidian District, Wukesong Wanda Plaza is one of the key projects in recent years to cultivate the construction of an international consumption center and implement urban renewal projects in Beijing, and also one of the important initiatives to promote the high-quality development of commerce in Haidian District. Wukesong Wanda Plaza is close to Wukesong Station of Metro Line 1, with a population of more than 2.5 million people within 5 kilometers, distributed with a number of governmental and corporate institutions, cultural venues, and high-quality communities. 310,000 square meters of gross floor area makes Wukesong Wanda Plaza the largest commercial project opened in Beijing in recent years.

Located in Beijing's fourth embassy area, Dongba Wanda Plaza's volume of over 230,000 square meters is enough to dominate the business circle of Beijing's East, covering 29 communities with a population of nearly 200,000 people, and a gathering of new middle-class customer groups. The opening of Dongba Wanda Plaza not only fills the gap of large-scale commercial business in Dongba area, but also creates its own business circle with its own strength and influence, giving a strong push to Dongba's business to stand on a new highland.

Creating an extrasensory experience by emphasizing an artistic atmosphere

Wukesong Wanda Plaza is positioned as a "new highland of extrasensory art". In terms of scene design, the project is based on the concept of "City of the Future", with the whole floor divided into three thematic scenes, namely "Gravity, City of the Future and Sky Garden". It is commendable that the project makes a breakthrough in setting up the longest flying staircase in Beijing, which is 64 meters directly connected to the top floor, combined with the giant butterfly screen of 1,200 square meters, forming a superb and stunning viewing angle. Riding up the super-long flying staircase, customers can enjoy the digital landscape created by Mu Lei, the first Chinese digital brushwork artist, which flows on the oversized butterfly screen.

By subverting the previous "box" image, Dongba Wanda Plaza presents a "courtyard" structure under traditional aesthetics, interpreting a unique spatial beauty with a "sense of enclosure" design, supplemented by roof gardens, connecting corridors and so on. In the off-site space design, the horseshoe-shaped space form outlines the artistic realm, creating a semi-open city block panorama. In the courtyard at the center of the plaza, different green plants construct the beauty of the four seasons, allowing customers to harvest a quietness while relaxing; in the atrium, connecting corridors and other indoor spaces, through the linkage of LED stacked paving and dot-matrix LED light arrays, consumers can enjoy the natural charm such as water droplets, waterfalls, cliff caves, tree shadows and other natural styles. Beyond the expression of artistic and natural style, Dongba Wanda Plaza also integrates the stunning black science and technology into it, with Beijing's largest naked-eye 3D screen officially unveiled, making it quickly become the landmark of the Dongba area for check-in with its stunning visual experience.

A large number of first stores to help build an international consumption center

Wukesong Wanda Plaza, specializing in art, culture and new lifestyles, has introduced more than 300 brands, including more than 50 national customized stores, the first store in Beijing, the first store in the region and the flagship store of the brand, more than 20 must-eat restaurants and Michelin restaurants, and nearly 10 cross-border brands of culture and art. They include the first national animal machinery theme park MELAND CLUB Asia flagship store, high-end wedding art brand Galleria, China's original original warehouse membership supermarket fudi, the national largest young people's large-scale science and technology sports complex be1st, and fang suo, the most beautiful bookstore in Beijing for the first time.

Beijing Dongba Wanda Plaza accurately matches the consumer needs of the neighboring clientele by introducing 22 Beijing's first stores, 11 regional first stores, 47 Wanda's first stores and 12 popular brands on the must-eat list. For example, the family-friendly experience business of the Plaza has become a new landmark for Beijingers to get along with their children; Little Shakespeare Theatre & Art Space is an art and culture space integrating "drama show + art experience + talent development"; Pioneer Rock Climbing continues to challenge the new heights of life; and pet traction binding facilities are set up in the Plaza's central garden to make "pet-friendly" a reality. 

As a leading commercial operation and management company in China, the development of Wanda in Beijing has garnered much attention. From Blue Harbor to Dongba Wanda Plaza, to the urban renewal project Wukesong Wanda Plaza, all of them manifest Wanda's evolving commercial planning, design and operation capabilities, and represent a brand new upgrade of Wanda Plaza.