Back to
Original IP "Little Wa Miao" of Guiyang Branch of the Group Wins Annual IP Marketing Pioneer Award
2025.12.01
Original IP "Little Wa Miao Family" of Guiyang Branch of the Group recently received the "Annual IP Marketing Pioneer Award" at the 2025 China Commercial Real Estate Golden Coordinates Awards. The IP builds a complete storyline around five characters, achieving cross-audience impact through thematic installations, derivative products, and cultural-tourism collaborations, setting an innovative example of culture empowering commerce.